How to Start a Home-Based Gift Basket Business

4th edition, by Shirley George Frazier.
Copyright, 1998, 2000, 2003, 2007.
Published by The Globe Pequot Press.
12 chapters, 281 pages.

I’m honored that this book is No. 1 worldwide with gift basket designers, considered to be the “industry bible” and an inspiration to anyone who wants to make gift baskets at home for fun or profit or add a gift basket section in a retail store.

The book is now in its fourth edition and has sold more than 100,000 copies.

Here’s the table of contents:

Introduction
Chapter 1: Understanding Your Target Market
Chapter 2: What It Takes to Succeed
Chapter 3: Home Office and Workspace Setup and Structure
Chapter 4: Selecting Your Inventory
Chapter 5: Gift Basket Design Tips and Techniques
Chapter 6: The Elusive Corporate Market
Chapter 7: Advertising and Promotion
Chapter 8: Delivery Methods
Chapter 9: Checks, Balances, and Payments
Chapter 10: Competition
Chapter 11: Keeping Customers for Life
Chapter 12: Growth Opportunities
Appendix
Glossary
Index
About the Author

Read part of the book’s introduction:

Picture this – after ten years of unquestioned loyalty, you march into the boss’s office to ask for a bonus.

It was you who brought in those new accounts that tripled the company’s revenue. You make your case, and then it happens. The boss announces that not only won’t you get a bonus, but your job is being phased out, and this is your last day.

Dazed and humiliated, you take a box of empty memories out to the car and sit slumped in the driver’s seat. How will you start over?

All of a sudden, a beautifully stenciled delivery van pulls up. The driver takes a gift basket from the back and enters the building with a smile on her face. You gasp with excitement.

“Why didn’t I think of it before?” you shout out loud. “I’m creative and have lots of contacts. I’ll start a gift basket business!”

Three years later, you’re a success and up to your designer nails in deliveries. Today is your driver’s day off, and strangely enough, you have a delivery to make at your former building. On the way in, a man exists holding the obligatory “just fired” box in his hands. Your eyes meet. It’s your former boss. Life is sweet.

What happens when you decide to start a gift basket business? The first thing is that…

Click here to order How to Start a Home-Based Gift Basket Business today and start combining your love of making beautiful gifts and a rewarding lifestyle tomorrow.